Promote your remixes on YouTube
The last post I sent out was all about using remixes as a promotional tool. In this post I wanted to suggest you post your remixes on YouTube. Of course setting up a Facebook, Bandcamp and Soundcloud page are high priority as well, but YouTube is where the people are. If you want to drive traffic to any of the sites mentioned above, or to a downloading site like Beatport, you need to get your stuff up on Youtube.
Ableton has basic but effective video editing capabilities if you can get your video into mov format. If not, you can just use a still picture or whatever. the goal is that they find you & listen to you.
Another option is to re-edit the original video for your remix. I simply downloaded the original youtube video, converted it to a .mov file, re-edited it in Ableton to be in time with my remix, and uploaded my mix back onto YouTube. Once again, you don’t need to go this far to get a good amount of listens.
Some tips to getting YouTube traffic.
Keywords: When it comes to YouTube, more keywords are better. There is a limit to how much you can put in the keywords window, but you can put a lot. Makes sure you don’t use spam words, but use anything relevant to your remix. You can even use Google’s Keyword tool to get some ideas of popular search phrases.
Link: Always start your description with a clickable link. In otherwords, type the whole web address starting with http://www. If you miss that, YouTube won’t create a link.
Annotations: People lose their attention span pretty quick, so it doesn’t hurt to create an annotation sharing another one of your YouTube remixes or asking people to subscribe & like your video. These things all help your video rank better in Google.
Playlist: In Youtube, it’s really easy to create a playlist. This will automatically take the listener to your next video when the one they are watching finishes.
Now whenever someone searches for the original song, they will have a high chance of coming across your music. This can be great exposure if you are happy with your work.
Below is my cheeky remix just to give you an idea. I hope this inspires you to do something similar and/or better!
Happy music making!